The idea behind brand authenticity is to ensure that consumers believe a brand is trustworthy when it comes to their offerings, promises made to customers, and the values that they represent. Building a cohesive brand strategy starts with authenticity.
She is passionate about helping women feel confident in their abilities to succeed, and believes that every woman has the potential to be a success. Ella Rae is a self-taught entrepreneur who has learned a great deal about business through experience. She is a firm believer in hard work and determination, and knows that with enough effort, anything is possible.